Infusing The Athlete Mindset To Cultivate A High-Performance Culture In YOUR Businessο»Ώ

Unlocking the Potential of Athletes in High-Performing Roles.


High pressure jobs and high performance environments need an elite mindset! Who better suited for this than elite athletes!

According to Fortune Magazine, 95% of Fortune 500 CEOs were former athletes. Their resilience, work ethic, discipline, GRIT, ability to handle pressure, ability to work in teams, growth mindset, competitive nature, elite focus and persistence gained from sport allows them to be highly successful in the business world! 


Athlete2Business is a recruitment agency which specializes in placing former elite athletes into roles which maximize their unique skills and experiences. Our expertise focuses on high pressure & high performance roles - sales, agency recruitment, management. Along with this, our network of athlete-candidates stretches wide into other disciplines where an elite mindset is desired.


Our team, comprised of former athletes, now turned business executives, knows first hand the value of a winning culture and high performing individuals. We work with a diverse range of elite athletes from the junior level (entering the workforce post-sport), mid level (former athletes who have been high performers in business for 1-10 years) to senior level (former athletes who have been high performers in business for 10+ years) . Through careful consultations, we match each athlete-candidate with the right industry and business, ensuring they bring their unique skills and competitive drive to your team.


Hire an athlete today and rocket fuel your business to success!



Athlete2Business Academy (A2B Academy) empowers athletes in their transition from sport to business by providing a curated platform offering specialized education courses that enhance their skills and propel them toward successful business careers. Courses include Another Plan A (our most popular career clarity & transition course), Sales, Management, Communication, Public Speaking, Personal Branding, Mental Resilience, Project Management, Fitness and more...

If you're a sports club, organisation or institution A2B has a tailored B2B offering - outsourced Athlete Career Transition Education - where our career transition practitioners & coaches conduct a specialized program designed for YOUR athletes to ensure they leave your club, organisation or institution ready to attack their next career!

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i am an employer

Are you looking for a new team member and want to get ahead of the competition? Athlete2Business helps connect you with high performing individuals who will help take your business to the next level. Hire an athlete and give your company the competitive edge today.   

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i am an athlete

Are you a recent retiree from sport, or an established professional seeking a new challenge? Athlete2Business is committed to supporting you every step of the way as you prepare for your next career phase. Our tailored approach ensures a seamless transition, no matter where you are in your career journey.

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2023 NZTOPDOG - People's Choice Finalist

Meet Max

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i am a sports club, org, Assoc

Are you a pro, semi pro, amateur sports club, organization or association concerned about your athletes' post-sport careers? Do you want to ensure they transition seamlessly into new careers they can be as passionate about as their sport?  What would it mean for your club if you had the best career transition coaches in the country preparing your athletes for post-sport careers? 

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Client Testimonial


"Our business was looking to bring on a resilient, disciplined sales professional who was hungry to succeed and most importantly a great culture fit.

We reached out to Alex as we are big believers that athletes encompass some highly transferable skills to succeed in sales.

It's been a year and Alex's candidate has over delivered and exceeded expectations. We are beyond pleased with his performance and will continue to use athlete2business in future as our business looks to expand the sales team."


Sales Director of Citrus Group


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