Infusing The Athlete Mindset To Cultivate A High-Performance Culture In YOUR Businessο»Ώ

Unlocking the Potential of Athletes in High-Performing Roles.


High pressure jobs and high performance environments need an elite mindset! Who better suited for this than elite athletes!

According to Fortune Magazine, 95% of Fortune 500 CEOs were former athletes. Their resilience, work ethic, discipline, GRIT, ability to handle pressure, ability to work in teams, growth mindset, competitive nature, elite focus and persistence gained from sport allows them to be highly successful in the business world! 


Athlete2Business is a recruitment agency which specializes in placing former elite athletes into roles which maximize their unique skills and experiences. Our expertise focuses on high pressure & high performance roles - sales, agency recruitment, management. Along with this, our network of athlete-candidates stretches wide into other disciplines where an elite mindset is desired.


Our team, comprised of former athletes, now turned business executives, knows first hand the value of a winning culture and high performing individuals. We work with a diverse range of elite athletes from the junior level (entering the workforce post-sport), mid level (former athletes who have been high performers in business for 1-10 years) to senior level (former athletes who have been high performers in business for 10+ years) . Through careful consultations, we match each athlete-candidate with the right industry and business, ensuring they bring their unique skills and competitive drive to your team.


Hire an athlete today and rocket fuel your business to success!



Athlete2Business Academy (A2B Academy) empowers athletes in their transition from sport to business by providing a curated platform offering specialized education courses that enhance their skills and propel them toward successful business careers. Courses include Another Plan A (our most popular career clarity & transition course), Sales, Management, Communication, Public Speaking, Personal Branding, Mental Resilience, Project Management, Fitness and more...

If you're a sports club, organisation or institution A2B has a tailored B2B offering - outsourced Athlete Career Transition Education - where our career transition practitioners & coaches conduct a specialized program designed for YOUR athletes to ensure they leave your club, organisation or institution ready to attack their next career!

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i am an employer

Are you looking for a new team member and want to get ahead of the competition? Athlete2Business helps connect you with high performing individuals who will help take your business to the next level. Hire an athlete and give your company the competitive edge today.   

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i am an athlete

Are you a recent retiree from sport, or an established professional seeking a new challenge? Athlete2Business is committed to supporting you every step of the way as you prepare for your next career phase. Our tailored approach ensures a seamless transition, no matter where you are in your career journey.

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2023 NZTOPDOG - People's Choice Finalist

Meet Max

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i am a sports club, org, Assoc

Are you a pro, semi pro, amateur sports club, organization or association concerned about your athletes' post-sport careers? Do you want to ensure they transition seamlessly into new careers they can be as passionate about as their sport?  What would it mean for your club if you had the best career transition coaches in the country preparing your athletes for post-sport careers? 

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Client Testimonial


"Our business was looking to bring on a resilient, disciplined sales professional who was hungry to succeed and most importantly a great culture fit.

We reached out to Alex as we are big believers that athletes encompass some highly transferable skills to succeed in sales.

It's been a year and Alex's candidate has over delivered and exceeded expectations. We are beyond pleased with his performance and will continue to use athlete2business in future as our business looks to expand the sales team."


Sales Director of Citrus Group


insights that matter

By Shazamme System User 10 Mar, 2024
5 Proven Strategies On Attracting & Retaining Top Performers
By Alex Opacic 20 Dec, 2023
An Athlete's Guide To A Successful Post-Sport Career!
By Alex Opacic 23 Oct, 2023
When Athletes Should Consider Quitting Their Sports Dreams Introduction: Every aspiring athlete dreams of reaching the pinnacle of their sport, whether it's the NRL, AFL, NBA, MLB, NFL, or the Olympics. The journey is often characterized by unwavering dedication, years of training, and a relentless pursuit of excellence. But for most athletes, the path to professional success is a challenging one, and very few will ever get to taste the glory of the highest level of competition. In this blog post, we'll explore the critical decision point that many athletes face around the ages of 24 to 26 – the moment when they must decide whether to continue chasing their sporting dreams or shift their focus to a different career path. Drawing from personal experiences and insights, we'll discuss why making this decision sooner rather than later can be beneficial. The Typical Athlete's Journey: The majority of athletes start their journey with the dream of competing at the highest level possible. From ages 13 to 21, they pour their heart and soul into their sport, fueled by the hope of making it to the big leagues. However, the harsh reality is that only a tiny fraction of athletes achieve this dream. By ages 21 to 24, many athletes find themselves at a crossroads. They might not have made it to the top level, but they are still determined to keep trying. They continue to play at lower levels, often balancing it with part-time work or studies. From ages 24 to 30, some athletes still haven't achieved their ultimate goal. Yet, they continue to play because they love the game and hold onto a glimmer of hope that they might still make it. In the meantime, they might scrape by with a full-time or part-time job. The Decision Point: Around ages 24 to 26, most athletes come to a pivotal decision point. It's a moment of truth – do they persist in their athletic pursuits or choose a different path? This is a critical juncture that can shape the rest of their lives. For those who choose to move on, it can be an incredibly tough decision, but one that often leads to a fulfilling and successful future. This choice allows them to redirect their focus towards building a career outside of sports. Personal Experience: The decision to move on from a sports dream is never easy. It can be an emotional and challenging process, as I experienced when I chose to leave basketball at the age of 26. However, looking back, it was one of the best decisions I've ever made. It allowed me to discover new passions and opportunities that have enriched my life. Why Quitting Sooner Can Be Advantageous: Diminishing Odds: As each year passes without reaching the top level, the likelihood of "making it" decreases. It's essential to be realistic about the chances of success. Falling Behind: Athletes who continue to pursue their dreams may find themselves falling behind in terms of developing a career in other fields. Starting early in a new career can provide a significant advantage. Personal Growth: Quitting the relentless pursuit of athletic success can offer a chance to mature, explore new interests, and develop a well-rounded life. Conclusion: While the allure of an athlete's life is undoubtedly enticing, there comes a time when reality must take precedence. Choosing to move on from one's sporting dreams at the right moment can open doors to a world of opportunities and personal growth. So, if you're an athlete who hasn't reached your sports dream by ages 24 to 26, it might be time to consider a different path. Remember that it's not a defeat but a strategic choice that can lead to a more fulfilling and successful future. Don't hesitate to reach out to others who have walked this path for guidance and support – there's a world of possibilities beyond the playing field. If you require further support on this topic, get in touch with the team at A2B .
By Shazamme System User 08 Aug, 2023
The Importance of Another Plan A
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