What is a Digital Marketing Manager and what do they do?

People in digital marketing are responsible for promoting a company's products or services using digital channels such as websites, social media platforms, email, search engines, and mobile apps. Digital marketing encompasses a wide range of tactics and strategies that are designed to reach and engage with potential customers online.

Some of the specific tasks that people in digital marketing may perform include:

1. Conducting keyword research and optimizing websites for search engines (SEO)
2. Creating and managing social media campaigns on platforms like Facebook, Instagram, and Twitter
3. Developing and executing email marketing campaigns
4. Creating and managing paid advertising campaigns on platforms like Google Ads and Facebook Ads
5. Analyzing data to measure the effectiveness of marketing campaigns and making adjustments as needed

Digital marketing professionals may specialize in specific areas of digital marketing, such as social media marketing, search engine optimization, or paid advertising. They may work in-house for a company or work for a marketing agency that provides digital marketing services to clients. In general, digital marketing is a constantly evolving field that requires a combination of technical skills, creativity, and analytical thinking to succeed.