a2b academy

As an athlete, what’s your instinctive reaction when someone says, “You really should pursue other interests outside of sport?”. If your natural and honest response would be to cover your ears and nod sarcastically. We get it.

You have worked so hard to get to where you are standing now, why would you focus you’re time on something that is going to take you away from your dream, when you are living your dream right now?

We believe you should play for as long as you can, and for as long as your body allows, if that’s what you want to do. However, sometimes the length of your career is not entirely within your control. Life can throw unforeseen circumstances that affect the longevity of your career. For instance, you may not be offered another contract, or you may experience a career-ending injury. Whilst we truly hope you never have to face these possibilities, unfortunately they are real realities for some individuals.

It's crucial to acknowledge these possibilities and have a sense of what you enjoy outside of sport. That way, you can slowly build the skills you need whilst you are still playing, and if the unexpected does happen, the transition can be smoother for you. We also believe that knowing what gives you meaning and purpose away from sport, can bring your life more balance and make you a better athlete when you’re on the court.

Having something outside of sport that you are working on, like upskilling yourself in an area of interest or taking a short course in something you’re curious about like social media marketing, can help bring balance to your life. As you attempt to master a new skill. Even just for an hour a week. This can help free your mind from that emotional roller coaster because all your meaning and purpose does not depend on “just” being an athlete. 

This is why we created Athlete2Business Academy! A series of short courses designed specifically for athletes in areas of sales, marketing, career clarity & transition, emotional intelligence, communication, public speaking, mental resilience, fitness and more! The purpose of these courses is to upskill, educate and prepare athletes for careers post-sport.

If you're interested in upskilling yourself, have a browse through some of our educational courses below. We hope you find something that resonates with you and helps your journey.

If you're a pro, semi pro or amateur sports club, organisation, association or institution we have customized Athlete Career Transition Education programs for your athletes. Our expert career transition & life coaches will work with your athletes one on one and in groups through a customized program to address the unique needs and aspirations of your athletes. Whether they are transitioning from a professional, semi-professional, or amateur sports career, our comprehensive Athlete Career Transition Education programs are meticulously crafted to empower athletes with the skills and insights necessary for success beyond the field.

If you truly care about your athletes' future careers and would like a customized ACTE program for your club, organisation, association or institution, get in touch with our team now!