Sales Development Representative

What is a Sales Development Representative and what do they do?

A Sales Development Representative (SDR) is a professional responsible for generating new sales leads and qualifying them for the sales team. It is typically a role often needed in tech, SaaS or IT sales and it is an entry level role.

Their main role is to identify potential customers and businesses that could benefit from the company's products or services, and nurture them until they are ready to make a purchase.

To achieve this, a Sales Development Representative typically performs tasks such as:

• Researching and identifying potential customers through various channels, such as social media, trade shows, and industry events.
• Prospecting and cold-calling potential customers to introduce the company's products or services and generate interest.
• Qualifying leads by assessing their needs and interests, and determining whether they are a good fit for the company's offerings.
• Nurturing leads through follow-up calls, emails, and other communication channels to build relationships and move them closer to a sale.
• Collaborating with other departments within the company, such as marketing and sales, to develop and implement lead generation strategies.
• Reporting on lead generation and qualification activities to management.

Overall, a Sales Development Representative plays a critical role in driving revenue growth for a company by identifying and nurturing new sales leads, and qualifying them for the sales team. They act as a bridge between the marketing and sales departments, helping to ensure that potential customers are properly qualified and ready to make a purchase.

An SDR is often a great foot in the door to become a BDM (Business Development Manager).