Sales Representative

What is a Sales Representative and what do they do?

A Sales Representative is a professional responsible for selling a company's products or services to potential and occasionally current customers. It's a often a mixture of being a BDM and Account Manager (hunter and farmer). Their main role is to build relationships with customers, identify their needs and interests, and persuade them to make a purchase. Usually, a field sales role where you are traveling across a given territory to achieve sales targets.

To be successful, a Sales Representative typically performs tasks such as:

• Researching and identifying potential customers in their assigned territory or market.
• Developing and implementing a sales strategy to meet or exceed sales targets.
• Building relationships with potential and existing customers through phone calls, emails, and in-person meetings.
• Providing product information and demonstrations to customers to help them understand the benefits and value of the company's offerings.
• Negotiating contracts and deals with customers to close sales and secure business.
• Reporting on sales activities and customer feedback to management.

Overall, a Sales Representative plays a crucial role in driving revenue growth for a company by identifying and pursuing new business opportunities, building relationships with customers, and closing sales.